Nový Mlýn - green tech south bohemia

Any Keele enviro entrepreneur can set up their own blog category on this site, or simply contribute to the main Keele enviro entrepreneurs category.

Once you have registered on the site, the administrator will set you up as an author so that you can open your own personal blog and contribute to other public blogs such as Green Drinks & Keele enviro entrepreneurs.

If you would like to be involved with the KEEP project you will need to sign up so that the administrator can send you the password for the protected blog entries.

It’s 8 am on Monday 3^rd July. I’m sitting staring at my computer screen thinking ‘what the hell do I do now’. It’s been quite a week.

An explanation of the names – the strategy behind the brand names is that both bog and gob have negative connotations and no FMCG would touch them with a barge pole. They’d put them out to market research and people would go ‘eww – no’. Therefore, when I create these brands and link the names with very positive brand values and organisational values, I will be creating positive connotations from a base level of zero. Think Egg & Virgin, both seemingly unusual choices of words for a brand to start with. Bog is going to come to mean really clever ways of using and processing water.

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It was lovely to meet so many like minded people last week. And absolutely inspirational. I hope we can use this blog to share ideas when we want to. Hope you’re all well and not wilting like my strawberry plants in this heat!

Just a reminder that we’re holding the first green drinks event in Birmingham tomorrow night - 4th July 2006, 7.30 onwards, in the back room of the Jug of Ale, Moseley. All enviro entrepreneurs welcome, and neo-greens too!